Microsoft ︎︎︎ Brand + Startegy


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Microsoft is a well-known technology company.

The company’s most well known product is the Windows operating system and its consumer products. In addition to these, Microsoft also provides a variety of business solutions such as cloud computing, productivity software, and hardware for enterprise customers. The company's mission is to empower every person and every organization on the planet to achieve more.






The objective of the partnership with Microsoft was to design a software solution that could be easily integrated with their existing hardware, while also addressing sustainability challenges within the fashion industry. As a product and brand designer, I conducted research on these issues and worked to create a solution that would meet the needs of fashion professionals and new potential Microsoft customers.
My team of four developed a mixed-reality application called Augmenta. The goal of this app is to reduce costs and emissions for department stores by using holograms to facilitate interior design and visual merchandising practices, rather than relying on physical objects. Augmenta aims to streamline these processes and improve efficiency for our clients.
The application was presented on June 2018.







Content ︎︎︎ Hunbun, UIS, JW Anderson, GLASS Magazine


VR/MR ︎︎︎ Microsoft, Serpentine Galleries



Content ︎︎︎ Hunbun, UIS, JW Anderson, GLASS Magazine


VR/MR ︎︎︎ Microsoft, Serpentine Galleries


Updated August 2024