Hunbun ︎︎︎ Content + Brand Strategy


Hunbun is a start-up based in London.

The company’s products are the homonym dating app which recently launched in the city and a deck of dating cards. The aim of the company is to create a safe space for anyone interested in finding love through compatability and personality, rather than basing the first impression on looks.






As a Content Strategist, I was responsible for developing strategies for Instagram, TikTok, and Facebook. This included coordinating a variety of content (influencer, paid, and organic). I also created a social media style-guide that aligns with branding guidelines and created Google, TikTok, and Facebook ads.

In addition to my core responsibilities, I also carried out content creation and community management duties including designing, scheduling, and posting content and actively engaging with the community in the brand's tone of voice on a daily basis.
One of my key strengths is creating bespoke strategies that drive engagement, follower growth, and awareness.

During my three-month contract at Hunbun, they benefited from a 84% increase in engagement on Instagram and a staggering 6270% increase in video views on TikTok. In November 2022, the TikTok account had fewer than 200 followers, but in less than a month it reached 5k thanks to the virality of a video series produced by me. The most viral videos currently have 4M and 420k views (2/23).



TikTok Videos

Produced, shot and edited by me





Organic Instagram feed

Curated and designed by me 



Influencer Christmas Campaign

Casting, research, briefing and overall strategy by me




Content ︎︎︎ Hunbun, UIS, JW Anderson, GLASS Magazine


VR/MR ︎︎︎ Microsoft, Serpentine Galleries



Content ︎︎︎ Hunbun, UIS, JW Anderson, GLASS Magazine


VR/MR ︎︎︎ Microsoft, Serpentine Galleries


Updated August 2024