JW Anderson is a fashion house based in London.
Known around the world as a fluid and LGBTQ+ positive brand, the house campaigns for freedom of expression and inclusiveness. Founded in 2008 by Jonathan Anderson, the brand has received five British Fashion Awards for its innovative designs and forward-thinking approach to fashion.
Known around the world as a fluid and LGBTQ+ positive brand, the house campaigns for freedom of expression and inclusiveness. Founded in 2008 by Jonathan Anderson, the brand has received five British Fashion Awards for its innovative designs and forward-thinking approach to fashion.
I began my time at JW Anderson as a showroom assistant, but was quickly offered a new contract to join the commercial and digital teams. I was responsible for revamping the digital archives on the website and conducting digital product enrichment.
In this role, I utilized my CMS skills to design and update the archive section of the website. During fashion week, I also contributed to the product pages and main page. It was a pleasure to be able to bring the brand's tone of voice to life through the Italian newsletter.
